Pay Per Click Advertising
Getting new leads and visitors to your website within days…not months
So when was the last time you used Google or Yahoo? The average consumer spends more time online than they do watching television. And there are over 94 million adults using the Internet every day.
So do you understand the power of the Internet? Do you know that the average search engine visitor won’t go past three results pages. Therefore, if you’re not on those first pages, then forget about the chances to peddle your wares to those potential new clients. Pay per click marketing can place you on that first page almost immediately.
So what is pay per click marketing, and how does it work?
Pay Per Click marketing, or PPC, is sponsored links on the top and the right side of the search engine results page. Reports state that over 50% of the time people click on the sponsored links. It has also been known that the conversion rates from paid searches is double of that from organic search results. But the best thing about pay per click marketing is that you only pay for received traffic to your website.
So when a visitor clicks on a sponsored link, it is directed to a destination page, where you, the website owner wants that visitor to go to. Some call this a landing or a gateway page. When this happens, the end-user or the advertiser pays a bid amount. Each individual term or keyword phrase has a different bid amount associated with that term, an amount that the advertiser is willing to pay for that click and that is why it is called pay per click marketing.
Generally, the advertiser can determine a daily budget for their PPC account. So for instance, if your budget is $300 per month, the daily spending limit would be $10 per day. The click on the keyword phrase can cost from $.10 to $50 depending on the keyword phrase and the demand for that term. Once your spending limit has been reached for the day, your ad will stop sahowing until the next day. Utilizing this process will allow you to stay with in the determined budget that you have allowed for online marketing.
Pay per click marketing is an incredibly effective way to be found in the search engines within days and not months. It works very well when a proper Internet strategy is deployed.
To see how we can help you be found today, call us directly at 888-226-9370 or click here below to get a free quote.