Websites for Realtors

Websites for Realtors

 
There is no doubt that the internet has changed the real estate industry forever. Instead of reaching for a phone book, potential clients get online. Now, they are able to visit a real estate website and view listings, view properties by location or price, look at pictures, and take video tours. Home buyers now realize that they have the ability to search for and tour houses from the comfort of the own home. And this often happens before they pick up the phone to call a real estate agent. For this reason, a Realtor or real estate professional is no longer a potential client’s first point of contact. Their website is! This is why websites for realtors are so important! Now, it’s more important than ever for Realtors to develop a strong web presence. Without one, your potential client will move on to a competing real estate professional. With this being said it’s also important that websites for realtors have a real estate website that is easy to navigate and that makes it easy for potential clients to find your contact information. They goal is to get them to contact you once they have viewed a property that they might be interested in. Again, what will help you accomplish this is a professional, easy to navigate, real estate website with IDX specially design for Realtors and real estate professionals.

 

 

Client Spotlight: 24k Real Estate

24k Real Estate | Real Estate Websites

Dave Kupernik of 24k Real Estate in Parker, Colorado announces the launch of his website: http://24krealestate.net! 24K specializes in helping clients buy and sell real estate in select Colorado communities. As your local REALTOR®, it’s Dave’s goal to keep each client informed about current real estate trends as they believe every client has the right to be well informed before making any important real estate decision.

Dave was seeking a website that provided him with improved lead generation and a more professional look. As a result, Internet Media Consultants was contacted to design Dave’s new website which includes a content management system (WordPress) that allows him to update his own real estate listings.

Visit the 24k Real Estate website for detailed information on buying a home in the Parker, Colorado or surrounding areas.

Internet Media Consultants is a full-service website development and Internet marketing firm located in the Denver Tech Center in Colorado specializing in award winning products and technologies. Our purpose is to optimize a business’s online presence by taking the hard out of high-end web design at affordable pricing. Together, we will all thrive.

6 Things Your Denver Web Designer Should Do

What Should You Be looking for in a Denver Website Developer?
  1. Your Denver web designer should make the time to sit down with you and discuss exactly what it is that you are looking for in your website. In addition, we request our clients fill out a web brief to ensure we are receiving all the information we need to make the website  a success.
  2. He or she should come up with a visually appealing and professional design for your website.
  3. Your Denver web designer should ensure your website is easy to navigate.
  4. He or she should keep it simple! No one wants to visit a cluttered/distracting website.
  5. Designers should do everything they agreed that they would do for you. The contract works both ways!
  6. After the design is complete, your web developer should perform a walk-through with you to ensure all expectations are met before sending the website live.

4 Reasons Your Real Estate Website is Losing Business

Real Estate Websites | Internet Media Consultants

4 reasons why your real estate website could be losing business:

  1. Poor Functionality- If your real estate website doesn’t function properly, visitors will be disappointed and frustrated. For example, if you sell products and services on your website, and your shopping cart doesn’t work, your visitors will start to distrust your website and maybe even your business as a whole.
  2. Poor Navigation- Is it difficult to navigate your website? If users cannot easily find and access the features they need, they will get frustrated and move to another website where they can.
  3. Ugly Design- Seriously. A poor website design can send your potential clients the wrong message. It’s very important that your website is designed by a professional web developer or web design company who can design you a professional looking website that doesn’t scare visitors away.
  4. Lack of Information- Make sure that when potential real estate clients come to your website they will find the information they need. If they don’t, I ensure you, they will find it somewhere else.

4 Things Your Real Estate Website Should Have

Is Your Real Estate Website Missing Key Elements?

Your prospective real estate clients are considering making one of the biggest purchases of their lives and with the extensive amount of information and competition available on the websitedesigninternet,  you want to make sure that your real estate website has everything your clients need so that it is less likely your visitors need to go elsewhere.

Here are some things your real estate website should have:

  1. Your real estate website should have photo galleries! You want you visitors to be able to get an idea of what a property looks like before they decide if they would like to go on a tour. This will save you both time.
  2. All real estate websites should have a property search feature. Your visitors will get frustrated if they can’t search for what they need and move on to a competitor.
  3. It’s also nice to provide your viewers with links or information about the communities your properties are available in. Again, it’s best to provide visitors with all the information they need (without overdoing it) so they do not feel they need to go elsewhere.
  4. Real estate websites should include buyers and sellers tips to help your potential clients along the way.

 

5 Elements You Should Never Have on Your Website

  1. Flash. Flash is bad for the search engines. Your web pages will not get indexed properly (sometimes not being found at all) making it hard for you to rank in the search engines.
  2. Music. Background music is only appropriate on websites on rare occasions (i.e. photography or music websites). Other than that, it’s not advised. We all know what it’s like to go to a website and have to quickly turn off the music. Don’t let that be your website.
  3. One Color. I understand that when you have a favorite color, sometimes you like to see a lot of it. But keep in mind that all of the people viewing your website may not feel the same. Break up the color with accent colors, great design, text, and images.
  4. Pop ups. It may seem like loud, huge, and distracting popups may reinforce the message you are trying to send, but in reality it will probably irritate your visitors and make them leave.
  5. Bad Text. What we mean by “bad text” is font that is hard to read, font that blends in, or that is too big or too small.

4 Key Features Your Real Estate Website Should Have

What Features Should Your Real Estate Website Have?

  1. A content management system (CMS)- Ask you web developer if you website is going to be built on a content management system such as WordPress. What difference does this make? A CMS (like WordPress) allows your real estate website to rank better in the search engines. It also allows you to easily update and manage your own content without having to pay a web developer to make simple changes.
  2. Your real estate website should include (at the very minimum) the following pages: Home, About, Property Search, and Contact.
  3. Your website should include a visually appealing design that is relevant to your real estate website and that speaks of your professionalism.
  4. Real estate professionals should consider IDX which includes a property search, interactive maps, E-mail updates, featured properties, listing management, listing syndication and more.

The Importance of Having a Visually Appealing Real Estate Website

Why Having a Visually Appealing Real Estate Website Matters | Real Estate Web Design

The visual appeal of your real estate website is extremely important.  Whether the assumption is true or not,  your visitors will be judging the quality of your business as a whole by your website. And when you think about it, if they have nothing else to judge your business by yet, why wouldn’t they? When a potential client visits your website, you only have seconds to capture their attention. If they don’t like what they see, they will leave without hesitation! Quality graphics, navigation, and overall importance are extremely important. Is your real estate website visually appealing?

Professional Real Estate Web Design

When potential home owners are searching for property, it is likely that they are about to make one of the most, if not the most, expensive purchases of their entire lives. At the very least, they are looking for a place to call home for a season of their lives.

Before they take this step, many begin by researching potential realtors, real estate agents, and other real estate options. Today, much, if not all of this research is done online. With this being said, having a professional real estate website is more important than ever.

It is important for your visitors to be able to easily search your site and properties and that your website has a clean and professional look. If your website doesn’t portray you as knowledgeable and trustworthy, they will move on to the next realtor or real estate agent’s website.

Do you have a professional  and fully functional real estate website?

6 Reasons Your Brother’s Sister’s Mother’s Aunt’s Son Shouldn’t Design Your Website

  1. An unprofessional web designer typically designs an unprofessional site!
  2. You don’t want your website to look like your 6 year old niece designed it for a school project.
  3. Many unprofessional website designers are willing to cut necessary corners just to save time.
  4. Just any designer won’t take to time to ensure your website is functional and that it meets all your needs.
  5. They disappear! You would be surprised how many of our clients came to us after their designer when MIA and they could no longer access their website.
  6. Unprofessional designers are often unwilling to answer your questions after the website is complete.