Internet Media Consultants | Real Estate Web Design
Advanced Real Estate Website Solutions
Check out this great real estate marketing video that offers 3 tips on creating a compelling real estate video commercial:
#1. Pick one keyword that sums up the value proposition of the house (e.g. comfortable, luxurious, etc.)
#2. Shoot scenes that directly conveys that emotion
#3. Only Narrate if it’s absolutely necessary
Happy Friday! We hope that all of our REALTOR and real estate friends and clients have a wonderful weekend. Take a few minutes to watch this silly real estate rap!:
1. Go to Youtube.com
2. Select the video you want to embed in your post.
3. Under the video, select share and then copy the code that appears in the text box.
4. Paste the text into the Text tab on your WordPress post (not visual)
5. Hit update and the video will appear in your post!
Check out the video the real estate company Coldwell Banker made to sell the famous home where the movie Home Alone was filmed! Sometimes you get that special home, and a simple video tour just won’t do. This home definitely called for something a little bit different. This particular agent decided to show clips of the current home owners sharing the memories they have had while living in the famous house! What a great idea! Don’t be afraid to get creative with your real estate video marketing!
Watch the video below!
Real estate video tours are becoming increasingly popular among real estate professionals. They are a creative way for realtors and real estate agents to market their properties. These are helpful because although a person may be interested in a property, they cannot always be on location. This is a helpful way to give potential buyers a sneak peek of the layout of the home. If your video is good, after they watch the video, a potential buyer will feel as if they have actually toured the home in person!
In addition, you have the ability to customize your real estate video tours with narrations, captions, or sound. As you take your viewers through a virtual tour of the property, you can talk to them about the features in each room (such as room size, closet space, fireplace, etc), where the home is located, and the benefits of living in the area. This is a great opportunity to answer any potential questions prospective buyers might have about the property.
Real estate video marketing has become one of the most effective marketing tools for realtors and real estate agents. Advertising your video tours in other forms such as on open house signs is a great way to capture leads and direct for traffic to your real estate video tour and website. Are you using video tools for your real estate business?
Check out this real estate tour done by a local Colorado company!:
When you upload a video to YouTube, you have the ability to add tags under your video. These tags are essentially keywords that help people find your videos – So, in other words, they’re very important. Please note that the keywords used to be publicly visible under your videos but recently YouTube has made these tags private– But just because they can no longer be seen by viewers, doesn’t mean they are any less important.
–Why are these tags SO important? Because if you chose the right tags, the chances of your video being seen increases dramatically.
Since you can no longer see your competitors tags, try to imagine what their tags might be- such as, real estate marketing, Denver real estate, mortgage tips, etc. – Having similar tags to your competitors can increase your chances showing up in the similar videos feed to the right of their videos drawing the same target audience to your videos – and the chances are, if their video is popular enough to show up in the search results, they are already using good tags.
Are you using tags on your YouTube videos?
Did you know that according to YouTube for Marketers that “in 2011, +YouTube had more than 1 trillion views which roughly translates to 140 views for every person on Earth”?
As a result, YouTube marketing is one of the most effective forms of marketing because it provides your business with an avenue to engage with your target audience almost instantaneously. Being able to communicate with viewers directly helps you to establish trust and in watching your Youtube Videos, your viewers have the ability to learn about your real estate business, products, or services. This cost effective tool should be an important part of your marketing strategy.
